💡Communication Plan
A detailed plan of the required communication - by phases (initiation, planning, execution, lessons learned).
Understand our audience --> Cardano Community
Especially the "Blockchain for Good" spaces
Landing Page (Website) will be required -> Source of Truth
e.g. a combination of a Website managed by few people from the team
Who is part of the process?
How does it work?
Could be a "Notion" page--> e.g. with task tracking
e.g. https://carrd.co/
Create a document for communication
Phases for the Campaign
In Preparation:
Get people together, have brainstorming session.
Then go into: Execution
1) Excitement Phase
Something is going to happen / don't yet announce everything
2) Engagement Phase
Announcement and give educational information. This is where we launch the campaign
3) Reminding Phase
This has launched, remind the community
Align with MKT expert.
Recipients:
Broader Cardano Community
TCM (Trusted Community Members) --> Trustees
Partner SPO (Coordination by [ t.b.d. ]
Team (Email?) - or better Telegram?
Sponsors (e.g. fortnightly newsletter, 1 pager)
Channels:
Local press (e.g. in Stuttgart) - t.b.d.
Phases: