# Communication Plan

1. Understand our audience --> Cardano Community
   1. Especially the "Blockchain for Good" spaces

## Landing Page (Website) will be required -> Source of Truth

e.g. a combination of a Website managed by few people from the team

Who is part of the process?

How does it work?

Could be a "Notion" page--> e.g. with task tracking

e.g. <https://carrd.co/>

## Action Plan

* Create a document for communication

## Newsletter

## <br>

## Phases for the Campaign

In Preparation:&#x20;

Get people together, have brainstorming session.

Then go into: Execution

1\) Excitement Phase

Something is going to happen / don't yet announce everything&#x20;

2\) Engagement Phase

Announcement and give educational information. This is where we launch the campaign

3\) Reminding Phase

This has launched, remind the community&#x20;

Align with MKT expert.

Recipients:

* Broader Cardano Community
* TCM (Trusted Community Members) --> Trustees
* Partner SPO (Coordination by \[ t.b.d. ]
* Team (Email?) - or better Telegram?
* Sponsors (e.g. fortnightly newsletter, 1 pager)
* ...

Channels:

* X (formerly Twitter)
* Email
* LinkedIn
* Medium articles
* Local press (e.g. in Stuttgart) - t.b.d.

Phases:

* Initiation
* Planning & Alignment
* Execution of pilot
* Review